EWI wins not one but TWO Muse Creative Awards

This just in: experiences EWI co-created with Kia and T-Mobile have been recognized by Muse Creative Awards this year as award winners. We are amped!

This awards competition was no cakewalk either. The Muse Creative Awards is a global competition hosted by the International Award Association to celebrate the kinds of innovation and vision that propel the creative and design industries forward. Our designs were selected from more than 8,700 entrants by 78 industry experts from 35 different countries. Color us honored.

Platinum Winner: Kia Connected Home at CES (Expos, Conventions, & Trade shows)

The Kia Connected home CES 2024 showcased the modernity of the battery technology Kia is bringing to the auto market in their vehicles. The sleek two-story home provided attendees with a break from the busy (and sometimes overstimulating) CES show floor – and allowed visitors to easily envision how electrification could fit into their day-to-day lives.

Gold Winner: T-Mobile F1 Interactive Racing Activation (In-Store Experiences)

T-Mobile, the official wireless provider of the 2023 Las Vegas Grand Pix, asked EWI to create an immersive F1-themed store takeover at the brand’s Signature Store on the Las Vegas strip. A magenta T-Mobile F1 racing simulator (placed prominently in the store’s front window) allowed users to experience the thrill and challenge of driving an F1 car firsthand and drew foot traffic into the store. Elsewhere in the store, customers could drive model F1 cars around a scale Las Vegas racetrack. (Cars were controlled using phones running on T-Mobile’s network). The F1 activation drew nearly 43,000 Formula 1 fans and tourists into the store.

We’ve always sought to inspire and empower our employees to push boundaries and explore possibilities that align with our clients’ visions. These awards suggest that our approach is working.

Many thanks are due! Thank you, Muse and the IAA, for recognizing our work. Thank you to our clients for trusting us to bring their stories to life. And finally, thank you to every EWI employee. It’s your passion and ability to work as a team that made these outstanding activations possible.